LOGO BRANDING ILLUSTRATION PACKAGING 2023 UKRAINE Our project is an unusual and creative logo for craft beer stores. The logo was created based on an illustration that depicted a man - an imagepotential store customer. Retro styling was chosen here, which makes the brand stand out from the background competition and gives it a clear advantage. An advertising concept was developed. Prepared: strategy for running an Instagram account, banners, stickers, business cards, customer vouchers, packaging.www.instagram.com/beerko_kyiv