The Cake Lab

logotype

branding

advertising

Logo for the bakery and confectionery shop in Wrocław "The Cake Lab". Our task was to make the logo we proposed modern and elegant. It was supposed to be easy to read for the target group and at the same time be a story about the modern taste of handmade confectionery.
The logo and concept of the TV series "Friends" were the inspiration for the trademark. The bakery-confectionery logo was supposed to reflect the atmosphere of friendship and comfort. At the same time, the brand identity was matched to the interior of the premises using a light navy blue color.