MAZ GROUP

construction company in Poland /construction, design, renovation, custom made furniture/

REFRESHING LOGO REBRANDING PATTERN 2025 POLAND
Branding for a Construction Company in PolandMazGroup is a construction company based in Krakow, Poland, specializing in renovations, interior works, custom-made furniture, and interior design. For this client, we developed a new visual identity and rebranding that emphasizes their modern approach, high-quality services, and strong presence in the Polish construction market.
Together with the MazGroup team, we started by creating a moodboard that defined the key stylistic directions: strength, geometry, and energy. At the core of the brand identity is a modern, minimalistic style combining bright lemon yellow with warm gray, graphite, and white. The yellow serves as the main visual accent, helping the brand stand out and be instantly recognizable among competitors in Poland’s construction and design industry.
Logo DesignThe main logo mark is a stylized letter “M”, symbolizing the company’s core values: movement, speed, reliability, and geometric precision. Its shape recalls architectural structures and building elements, highlighting technology, stability, and innovation.The yellow square (or accent block) in the branding represents a building element — the starting point of any structure. At the same time, it symbolizes energy, logic, and a modern approach to projects. It works as a focal point, adding visual balance and strength.
Brand DetailsThe brand identity also includes accent materials such as gray aluminum foil, gradients, and semi-transparent acrylic textures that bring tactility and visual depth. Typography is based on modern fonts that reflect professionalism, clarity, and a forward-looking attitude.
With this logo rebranding and brand identity design project in Poland (2025), MazGroup now has a bold and contemporary visual language that strengthens its positioning in the construction and interior design market.instagram.com