RooiBrewRooibos coffee - healthy products

RooiBrew is a healthy alternative to coffee made from rooibos. Similar to ground coffee, it can be brewed in a traditional espresso machine to make a rich espresso, cappuccino, or latte.
The task was to create a brand and design a logo that is modern, clean, and simple. The minimalist branding includes illustrations that evoke associations with the rooibos plant, a cup, coffee, smooth lines, and modernity.
Our team designed a simple and readable logo, considering the length of the name. The logo features a mark combining the letters R and W, which were specially crafted for the project to represent the smooth lines of rooibos flowers and a coffee cup. These elements continue in the illustrations, which are done in a modern style inspired by the spirit of hot Africa.
The project stands out and reflects the style of aromatic alternative coffee that will capture the hearts of healthy lifestyle enthusiasts.