AXIS Medic

Medical Orthopedic Center in Prague, Czech Republic

Our studio was tasked with creating a complete brand identity for a medical center specializing in the treatment and prevention of joint and muscle health. We developed the naming, logo, and brand identity that combine medical precision with modern design, making Axis Medic a recognizable and trustworthy brand in the market.
The name "Axis Medic" was chosen deliberately. It originates from the word "axis," symbolizing the spine and joints as the foundation of our mobility and balance. This name seamlessly merges medical professionalism with a clear focus on functionality and health, which lie at the core of the center's mission.
The logo visualizes the body's ideal axis using an abstract representation of the spine. Simple geometric shapes—circles symbolizing vertebrae—are arranged in a harmonious line that conveys proper posture and balance. This minimalist concept highlights the brand’s core values: health, balance, and precision.
The brand identity was designed to blend minimalism with modern accents. The abstract circular elements of the logo transform into graphic components, adding dynamism to backgrounds and marketing materials. A vibrant color palette enhances key associations: shades of blue represent trust and professionalism, red-orange conveys energy and attention to detail, while gray and beige reflect calmness and stability. This approach ensures the brand is both recognizable and creative in advertising campaigns while maintaining compliance with professional medical standards.