White Cat / Білий Кіт

Shoe and bag restoration and refurbishment

Our studio created a bold and vibrant identity for White Cat (Білий Кіт) - a lifestyle brand that combines street-art aesthetics, a rebellious spirit, and a modern visual approach. We completed a full rebranding: logo, color palette, brand identity, custom illustrations, promotional materials, and website design. The result reflects the new, contemporary positioning of a brand with over 10 years of history.
The identity is built on contrast - clean base graphics, sharp typography, and expressive rebellious energy. At its core is the structure of street-art culture: bright colors, hand-drawn illustrations, graffiti-inspired style, splashes, scratches, and bubbles. This creates a strong visual language that brings our main character — the White Cat — into dynamic communication with the audience.
A special highlight is the mascot — a stylized White Cat that appears on tags, clothing, merch, and across campaigns. It adds charisma to the brand, making it recognizable and emotionally connected to its audience.
БІЛИЙ КІТ - for good luck!instagram.com/bilyikit.ua