SPESH

tea and coffee bar

BRANDING MASCOT DESIGN BRAND STRATEGY MOON Studio 2026 UkraineA client came to us with a vision to launch a network of Thai bubble tea cafe-bars with a strong marketing strategy targeting the younger generation and a vibrant Gen Z audience. The chain is based in Odesa and Kyiv with rapid scaling planned across all of Ukraine.
We developed a full branding strategy and created the complete visual communication system for the SPECIALTY network. The brand name was also shortened and proposed as the name of our original character — SPESH.
We developed a detailed moodboard that became the foundation for a new color palette, modern minimalist identity, and the brand's main character — a custom mascot. The concept is built on the contrast of black-and-white monochrome with vibrant color accents, symbolizing energy, drive, and contemporary culture.
A typographic wordmark logo was created — clean, minimalist, and highly legible. The centerpiece of the identity became a mascot named SPESH — an original cosmic superhero character designed by our team. Slightly anime-inspired and kawaii in style, SPESH became the face of the new brand: charismatic, dynamic, sharp and fast as lightning, deeply rooted in modern youth culture. The mascot integrates seamlessly into the logo and brand communication materials, giving the brand a distinctive personality and character.
The visual system is built on the contrast between a minimalist black-and-white base and bold color accents inspired by lemonades and bubble tea — the core products of the rebranded concept. The brand feels modern, youthful, and energetic, with dynamic graphic details that drive recognition and memorability.www.instagram.com