Shawarma Vibe

street food & kebab

BRANDING MASCOT DESIGN AND STRATEGY 2025 POLANDShawarma Vibe – street food & kebab, Krakow
Brand ConceptWhile developing the brand identity, we worked closely with the client to build a concept based on four emotionally rich and sensory-driven colors: orange, yellow, red, and black. These shades symbolize grilled meat, hot charcoal, fresh herbs, and crispy lavash. Together, they create a vibrant visual identity filled with warmth, energy, and gastronomic pleasure — key elements in powerful food and beverage branding.
Logo DesignThe core of the identity is a custom-designed logo featuring hand-drawn lettering that blends a modern aesthetic with the brand’s bold character. It is paired with the expressive tagline “SHA!” — a short, energetic version of the brand name.“SHA!” represents that moment of emotional silence and excitement when you finally taste something truly delicious. It’s a burst of pleasure, a pure food moment — the feeling you instantly want to share. This strong emotional hook adds depth to the brand experience and supports strong brand recall.
MascotA key visual asset of the brand is its mascot — a creative character inspired by the saiga antelope. This animal, chosen intentionally, references ancient traditions of cooking over an open fire.Reimagined in a bright, friendly, and playful illustration style, the mascot brings personality, humor, and light-hearted energy to the brand. It plays an important storytelling role in the brand identity system, enhancing recognition across packaging design, merchandise, and marketing visuals.www.instagram.com