MOOD FOOD

cafe, food and coffee in Kyiv

LOGO BRANDING ILLUSTRATION DESIGN AND STRATEGY 2025 UKRAINEMOOD FOOD – Café in Manhattan City, Kyiv
Our studio was tasked with creating the logo and brand identity for a new, modern café located in the Manhattan City residential complex in Kyiv. The goal was to design a visual concept that conveys warmth, comfort, and togetherness - making the brand recognizable, inviting, and emotionally engaging.
LogoThe “MOODFOOD” logo was drawn as a custom typographic element that embodies creativity and modern aesthetics. Playful, rounded letterforms express friendliness and the welcoming spirit of the café, setting the tone for a cozy and positive dining experience.The logo’s uniqueness lies in its clarity and memorability - the name is easy to read and recall, while the custom lettering highlights the individuality of the brand, helping it stand out from competitors and serve as a true visual signature of the space.
Brand Identity & Color PaletteThe visual identity demonstrates how simple, thoughtful design solutions can evoke emotion and atmosphere. Warm yellows and oranges represent morning sunlight, freshly baked bread with butter, golden caramel, and the amber hue of honey. Soft green tones symbolize freshness and vitality — the awakening of nature, the crispness of salad leaves, and the aroma of mint.This balanced color symphony creates a sense of comfort, coziness, and positivity — a morning mood that lasts all day. Here, time slows down: there’s always a moment for yourself, a cup of coffee, aromatic tea, and delicious food.
Graphic ElementAs an additional detail, we created an illustrative symbol of eyes, representing diversity, individuality, and the many perspectives of people who visit the café. “MOODFOOD” becomes a perfect meeting point - a place for connection, relaxation, and inspiration.
ResultThe outcome is a comprehensive branding system that captures the harmony between dynamic city life and the simplicity of genuine comfort.www.instagram.com